Focus on improving watch time—the amount of time viewers actually spend watching your videos. Watch time has always been important on YouTube: it affects your ranking in YouTube search results, for instance. But with YouTube Red, watch time becomes even more important. Creators who get a lot of views but don’t score high on watch time won’t do as well on YouTube Red. To ensure you get the most out of YouTube Red viewers, check out our recent blog post about how to improve watch time!
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